Surat- The Fashion Fabrics Hub

In the past one decade, the once famous diamond polishing hub has quietly morphed into a top supplier of value-added fashion fabrics to the world. Radhika Sachdev goes behind the scenes to report on this amazing Rs 50,000 crore transformation From 6 am, into the wee hours, a bevy of tempos and trucks begin to […] Read more »

What You See is Not Real

As part of visual merchandising holograms are becoming extremely popular in India. FBC talks to Indian Roar’s Akshay Patwardhan, a company that’s into cutting-edge holographic displays Q. Tell us about holographic displays and their innovative use in fashion retail. Think about the famous Princess Leia projection in Star Wars? Now think about your favourite superstar […] Read more »

The Khadi Knot in Our Jeans

In the past 71 years, the highest, single-digit growth rate for this national fabric has been 8% First the good news. A clutch of international brands, namely Gap Inc, Levi’s and Patagonia in the USA; C&A and H&M from Europe; besides Japan in Asia have evinced interest in Arvind’s Khadi-Denims, a product it has been […] Read more »

Zero-Waste Design

Well-known international expert Elena Ryleeva explains how she is bringing about a sea change in designers attitude to zero-waste management through her interventionist workshops, held across the Asian subcontinent My apprehension of Zero-Waste clothing, including home textiles is and has ever been deeply connected to my tailoring practice. A few decades ago, when I was […] Read more »