Bag It From Alia Bhatt

The Bollywood teen icon launches her line of handbags After #Salman Khan’s Being Human, #Hritik Roshan’s HRX, #Anushka Sharma’s Nush, #Karan Johar’s Marquee and Shraddha Kapoor’s Imara, its now the turn of #Alia Bhatt to come out with her own brand of exclusive handbags christened Caprese Alia. Stamped with her signature style, the handbags in […] Read more »

What You See is Not Real

As part of visual merchandising holograms are becoming extremely popular in India. FBC talks to Indian Roar’s Akshay Patwardhan, a company that’s into cutting-edge holographic displays Q. Tell us about holographic displays and their innovative use in fashion retail. Think about the famous Princess Leia projection in Star Wars? Now think about your favourite superstar […] Read more »

Zero-Waste Design

Well-known international expert Elena Ryleeva explains how she is bringing about a sea change in designers attitude to zero-waste management through her interventionist workshops, held across the Asian subcontinent My apprehension of Zero-Waste clothing, including home textiles is and has ever been deeply connected to my tailoring practice. A few decades ago, when I was […] Read more »

Creating 360 degree brand experiences

INSYNC is one of the country’s fastest growing retail shop fitting solutions company that offers end-to-end, cutting-edge, in-store display technology that seamlessly integrates physical with the digital “With so many sales channels emerging, the responsibility of a rack is not just to stack, but also to engage and create aspirations in the mind of the […] Read more »

More than Shelves and Bolts

Headquartered in Bangalore, Dovetail Furniture Pvt. Ltd is a niche player in shop-fitment and fixtures for retail spaces. Incorporated 32 years ago by an NID graduate, S Sundar, it was a chance meeting with a client, none other than the erstwhile popular clothing brand Weekender that set the start-up on a growth trajectory from where […] Read more »