Inching Up the Value Chain

To 17-something Payal Mehta, it simply doesn’t matter whether the stone-washed pair she wriggles into each morning for college are technically distressed, khadi, corduroys, vintage or stone-washed. To her, a pair of tight-fit denims feels like a second skin. She may perhaps have a pairs of Levis or Wrangler in her wardrobe, but the bulk […] Read more »

The Mill Story

Although domestic market for denim fabrics remains strong, GST regulation and increasing international demand is egging on several denim manufacturers in India to work-up their exports. For several years now, value realisation for Indian denim manufacturers has remained higher in than domestic market than in exports, although this is gradually changing. The entry of a […] Read more »

It’s In Our Jeans

“Most of our international competition for high value fashion products comes from Pakistani and Turkish denim mills.” Says Aamir Akhtar, CEO, Denims, Arvind Ltd. in an email exchange with Radhika Sachdev Q. What’s the apparel business’s contribution to the Group turnover, and has it changed over the past five years? Arvind forayed into Denim Garment […] Read more »

Bag It From Alia Bhatt

The Bollywood teen icon launches her line of handbags After #Salman Khan’s Being Human, #Hritik Roshan’s HRX, #Anushka Sharma’s Nush, #Karan Johar’s Marquee and Shraddha Kapoor’s Imara, its now the turn of #Alia Bhatt to come out with her own brand of exclusive handbags christened Caprese Alia. Stamped with her signature style, the handbags in […] Read more »

The Khadi Knot in Our Jeans

In the past 71 years, the highest, single-digit growth rate for this national fabric has been 8% First the good news. A clutch of international brands, namely Gap Inc, Levi’s and Patagonia in the USA; C&A and H&M from Europe; besides Japan in Asia have evinced interest in Arvind’s Khadi-Denims, a product it has been […] Read more »

What You See is Not Real

As part of visual merchandising holograms are becoming extremely popular in India. FBC talks to Indian Roar’s Akshay Patwardhan, a company that’s into cutting-edge holographic displays Q. Tell us about holographic displays and their innovative use in fashion retail. Think about the famous Princess Leia projection in Star Wars? Now think about your favourite superstar […] Read more »

Zero-Waste Design

Well-known international expert Elena Ryleeva explains how she is bringing about a sea change in designers attitude to zero-waste management through her interventionist workshops, held across the Asian subcontinent My apprehension of Zero-Waste clothing, including home textiles is and has ever been deeply connected to my tailoring practice. A few decades ago, when I was […] Read more »

What an IKEA!!!

The world’s hottest-selling Swedish brand is finally ready to retail in India Last week, the 75-year-old Swedish retailer finally opened its massive 13-acres flagship store in Hyderabad. To remain open all 365 days of the year, with a whopping spend of Rs 4500 crore, a cost overrun that it probably hadn’t foreseen, it’s the first […] Read more »

Creating 360 degree brand experiences

INSYNC is one of the country’s fastest growing retail shop fitting solutions company that offers end-to-end, cutting-edge, in-store display technology that seamlessly integrates physical with the digital “With so many sales channels emerging, the responsibility of a rack is not just to stack, but also to engage and create aspirations in the mind of the […] Read more »

Vietnam, The Way To Go

The new face of textile manufacturing in Vietnam Vietnam, unlike China which has historically used its low wages and large size to boost export competitiveness, has a wide network of trade agreements extending to key import markets across the globe, says Maxfield Brown Foreign companies outsourcing operations to reduce costs and improve market share is […] Read more »